Transforming Digital Marketing: Post-Click Intelligence Dashboard

You want the same thing from every marketing dashboard—something that helps your team focus on converting more customers and building a great customer experience to retain more of them. Our post-click intelligence dashboard has a treasure trove of unique campaign data that lets you do just that. The perfect post-click dashboard should provide a huge impact on team focus and …

Transforming Digital Marketing: Link IQ

If someone told you that every time you run a marketing or advertising campaign that you lose ~30% of your customers by sending them to a generic destination, would that get your attention? Chances are that statement alone got your attention, so let’s continue. CMSWire says that 41% consumers who had a very bad experience spent less with the company. The …

WTF is PCO?!

The VuPulse team believes in the power that Post-Click Optimization (PCO) has on marketing. From our slack channels and meetings to our team dinners, we subscribe to the mantra that “if we send consumers where they want to watch/listen/shop, the marketers will continue to love us.” Sounds cheesy but it’s true. Since our team is smaller than an NBA roster, we need …